In a large mixing bowl, combine warm milk, active dry yeast, and sugar. Let the mixture sit for about 5 minutes until frothy.

Once frothy, add melted butter, salt, and eggs. Mix well, then gradually incorporate flour until a soft dough forms.

Knead the dough on a floured surface for about 5 minutes until smooth and elastic; place in a greased bowl and let rise for 1 hour.

Roll out the dough into a rectangle, spread softened butter, and sprinkle brown sugar and cinnamon.

Roll the dough tightly into a log, slice into 1-inch pieces, and shape them into hearts.

Let the shaped rolls rise for about 30 minutes, then preheat oven to 350°F and bake for 20-25 minutes.

Prepare frosting by beating cream cheese, powdered sugar, softened butter, and vanilla until smooth.

Drizzle the frosting over warm rolls before serving.